Want Your YouTube Channel To Grow For FREE? I'll Guide You!

Updated: Oct 11, 2020

Follow These Steps To Be A Professional Content Creator:

1. Upload A Custom Thumbnail

Your video thumbnail is the main image viewers see when scrolling through a list of video results. Along with the video's title, that thumbnail sends a signal to the viewer about the video's content, so it can impact the number of clicks and views your video receives.

Thumbnails matter more than Titles actually because we get attracted to visuals more.

I highly recommend uploading a custom thumbnail because the 90% videos which perform well on YouTube have custom thumbnails.

Here are some recommendations for creating it:

  • Resolution: 1280 x 720 pixels

  • Format: .JPG, .GIF, .PNG

  • Size: respect the 2MB limit

  • Use high contrast images

  • Add text and colors to encourage clicks

  • Choose a close-up image, if you can

  • Use a stock photo when in doubt

2. Keyword-Game

A great YouTube channel starts with great SEO.

Just like you would when optimizing written content, you'll ask for help from a SEO expert to first identify keywords you'd like your video to focus on (You can take my help for doing the SEO of your Channel, And to get this service for FREE click here)

With a keyword identified, the first place you should put it is in your video file before you even upload it to YouTube. Why?

YouTube Can't watch your video to see whether your video is relevant for your related keyword or not, so it reads the file names, titles, descriptions, tags and it even recognizes the thumbnails whats written on it and to decode the algorithm of it, the basic will be to keep in mind including your most relevant keyword in the important places.

With that in mind, replace the "vid_20.september.mov" file name with your most relevant keyword. If your keyword is "house painting tips," for example, your video's file name should be "house-painting-tips" followed by your preferred video file type (MOV, MP4, and WMV are some of the most common that are compatible with YouTube).

  • Insert your keyword naturally in the video TITLE.

When we search for videos, After Thumbnail Title is the only thing users see when they find your content. And if it isn’t punchy, it might be the last.

So, after Thumbnail Title determines whether or not the viewer will click to watch your video, so the title should not only be compelling, but also clear and concise.

Although keyword plays a big part in the video title, it also helps if the title closely matches what the viewer is searching for.

So, "using your target keyword in your title may help you rank for that term," Nonetheless, it's a good idea to optimize your title for the keywords so long as it fits naturally into a title that tells viewers exactly what they're about to see.

  • Keep it short and sweet. The most popular YouTube videos tend to have the shortest titles. Stick to approximately 60 characters so that the title may not get cut off when displayed.

  • Include your keyword(s) in the first half of the title to avoid losing valuable information. Most online readers focus on the beginning of the sentence and skip the rest.

  • Engaging doesn’t mean clickbait. The best headlines offer an obvious benefit or create an emotional reaction. Clickbait is tempting.

Optimize your video DESCRIPTION

  • Front-load your keywords in the description because YouTube only displays the first two or three lines of text, which is nearly 100 characters. After that point, viewers have to click "show more" to see the full description. That's why I suggest front-loading the description with the most important information, like CTAs or crucial links.

  • Stick to the 1000-characters limit because people have likely clicked on the video to watch it, not to read an essay.

  • Create a “contents page” with timestamps that help viewers find what they’re looking for. Let me explain it in more detail- You can include some points with the time duration so that people can know at which duration what information they'll be getting, so it makes easy for them to skip directly to their topic of interest.

  • Add links to relevant playlist- Add your previous videos in the cards and inform your viewers about that video in your current video so that if they be interested in that topic as well then they can watch it. You can also do the same in the description including the links of your previous videos in the current video description.

  • Include a few relevant hashtags. Be sure to follow YouTube’s hashtagging rules before you post.

YouTube Channel: https://www.youtube.com/c/BeerBicepsOfficial

3. Categorize your video

Once you upload a video, you can categorize it under "Advanced settings." Choosing a category is another way to group your video with similar content on YouTube so it winds up in different playlists and gains exposure to more viewers who identify with your audience.

Playlists are a great way to get people watching more of your content in one go. That’s because these collections are a little addicting. As soon as one video ends, the next begins.

Playlists also help with discoverability. Videos in a playlist are more likely to appear in YouTube's suggested video column. Plus, playlist titles are a great place to add keywords.

Key Points To Keep In Mind For Creating A Playlist:

  • On your channel page, group existing videos together under a common theme. This keeps viewers on your channel and not your competitor’s.

  • Collect videos from other relevant influencers or partners. This signals to your viewers that you’re “in the know” and encourages them to share your playlists.

4. Add Cards and End Screens

  • Cards

When you're watching a video, have you ever seen a small white, circular icon with an "i" in the center appear in the corner, or a translucent bar of text asking you to subscribe? Those are Cards.

"Preformatted notifications that appear on desktop and mobile which you can set up to promote your brand and other videos on your channel."

You can add up to five cards to a single video, and there are six types:

  • Channel cards that direct viewers to another channel.

  • Fan funding to ask your viewers to help support the creation of your video content.

  • Link cards, which direct viewers to an external site, approved crowdfunding platform, or an approved merchandise selling platform.

  • Poll cards, which pose a question to viewers and allow them to vote for a response.

  • End Screens

End screens display similar information as cards, but as you may have guessed, they don't display until a video is over, and are a bit more visually detailed in nature. A good example is the overlay with a book image and a visual link to view more on the video below:

There are a number of detailed instructions for adding end screens depending on what kind of platform you want to design them for, as well as different types of content allowed for them by YouTube.

Now, most of the SEO tips above rely on you identifying a keyword and promoting your videos correctly. And not all of those tips can be carried out through YouTube alone. To get the most bang for your videography, you can consider us to help you in your journey as a content creator.

5. Give Value To Your Viewers

I know this is obvious, but it’s still worth saying.

Great content is the best way to keep viewers engaged, and the most effective way to rank well in search. That’s because YouTube algorithm prioritizes the viewer’s experience.

Before publishing any content just ask yourself,

  • Will this content improve my viewers lives in any way?

  • Is this content good enough to entertain my viewers?

  • Is this content worth of adding value to my viewers?

  • Is this content worth of value that people will try sharing it to others?

6. Engage With Your Viewers & Community

Real engagement doesn’t end at content creation. The most successful YouTubers constantly monitor and interact with their fans.

Be active in your community, respond to every comment even the negative ones at least with a heart.

YouTube is all about finding your niche and building your following within it.

Subscribe to channels that target a similar audience as you. Watch, like, and share their content. Leave thoughtful comments or mention them in your own videos.

Not only will this give you a better sense of what your competition is up to, it can also help you reach new viewers.

Use the analytics tools to know your best and the most engaging audience and then interact with them. The most successful Content Creators always interact with their audience and that is the best investment possible to make the audience more active and loyal to your channel.

  • Add call-to-action

Include an awesome Call To Action in your video to make the most of your hard-earned audience.

Maybe you want to push your viewers to like or share your video. Maybe you want them to click through to your website.

Call To Actions can be given through several way, I got three for you:

  • Direct Host-Mentions: While making the videos just verbally tell the viewers what you want them to do.

  • Video Descriptions: Ask viewers to comment, share, or like your video in the description itself. Some affiliate links of products can also be included in the description in which the viewers of the current video may be interested, do not include any type of link or blog in such a video, who's viewers may not be interested in those things. Think a while in deep to get the best product or content for every type of viewers. Such as, You have a channel related to Motivation, Mental Health & Physical Health; You can include some links of the good Whey Protein in the videos related to Physical Health but the links of the same product are not so relevant for the videos related to Mental Health.

  • Cards (i button): You can add links in the cards so that people can reach there, such as video links can be added related to any topic, which the viewers of the current video may want to watch. Website links can also be included there to click through them to your website to buy a product or just to your latest blogs in which they must be interested.

  • Go live Frequently

YouTube is most popular of all live stream platforms. Take advantage of this by creating content that really engages viewers.

Webinars, Q&As, and events all work very well in live.

Audience Q&As are one of the most effective ways to build community. Ask your subscribers to send you questions by comments, emails, or tweets. Then create a video to address them.

By showing your fans that their words matter, you’ll boost watch time, view counts, and engagement.

Plus, Q&As can be lifesavers when you’re out of fresh content ideas.

  • Run contests

Contests are another great way to get your audience involved. With a single video, you can collect viewer data, encourage likes or comments, and gain subscribers.

  • Start with a clear goal in mind

  • Respect YouTube’s contest rules and restrictions

  • Choose a prize your viewers will actually enjoy

  • Maximize your reach with other social channels

  • Be active in the community

YouTube is all about finding your niche and building your following within it.

Subscribe to channels that target a similar audience as you. Watch, like, and share their content. Leave thoughtful comments or mention them in your own videos.

Not only will this give you a better sense of what your competition is up to, it can also help you reach new viewers.

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