Updated: Oct 11, 2020
Follow These Steps To Be A Professional Content Creator:
1. Upload A Custom Thumbnail
Your video thumbnail is the main image viewers see when scrolling through a list of video results. Along with the video's title, that thumbnail sends a signal to the viewer about the video's content, so it can impact the number of clicks and views your video receives.
Thumbnails matter more than Titles actually because we get attracted to visuals more.
I highly recommend uploading a custom thumbnail because the 90% videos which perform well on YouTube have custom thumbnails.
Here are some recommendations for creating it:
Resolution: 1280 x 720 pixels
Format: .JPG, .GIF, .PNG
Size: respect the 2MB limit
Use high contrast images
Add text and colors to encourage clicks
Choose a close-up image, if you can
Use a stock photo when in doubt
A great YouTube channel starts with great SEO.
Just like you would when optimizing written content, you'll ask for help from a SEO expert to first identify keywords you'd like your video to focus on (You can take my help for doing the SEO of your Channel, And to get this service for FREE click here)
With a keyword identified, the first place you should put it is in your video file before you even upload it to YouTube. Why?
YouTube Can't watch your video to see whether your video is relevant for your related keyword or not, so it reads the file names, titles, descriptions, tags and it even recognizes the thumbnails whats written on it and to decode the algorithm of it, the basic will be to keep in mind including your most relevant keyword in the important places.
With that in mind, replace the "vid_20.september.mov" file name with your most relevant keyword. If your keyword is "house painting tips," for example, your video's file name should be "house-painting-tips" followed by your preferred video file type (MOV, MP4, and WMV are some of the most common that are compatible with YouTube).
Insert your keyword naturally in the video TITLE.
When we search for videos, After Thumbnail Title is the only thing users see when they find your content. And if it isn’t punchy, it might be the last.
So, after Thumbnail Title determines whether or not the viewer will click to watch your video, so the title should not only be compelling, but also clear and concise.
Although keyword plays a big part in the video title, it also helps if the title closely matches what the viewer is searching for.
So, "using your target keyword in your title may help you rank for that term," Nonetheless, it's a good idea to optimize your title for the keywords so long as it fits naturally into a title that tells viewers exactly what they're about to see.
Keep it short and sweet. The most popular YouTube videos tend to have the shortest titles. Stick to approximately 60 characters so that the title may not get cut off when displayed.
Include your keyword(s) in the first half of the title to avoid losing valuable information. Most online readers focus on the beginning of the sentence and skip the rest.
Engaging doesn’t mean clickbait. The best headlines offer an obvious benefit or create an emotional reaction. Clickbait is tempting.
Optimize your video DESCRIPTION
Front-load your keywords in the description because YouTube only displays the first two or three lines of text, which is nearly 100 characters. After that point, viewers have to click "show more" to see the full description. That's why I suggest front-loading the description with the most important information, like CTAs or crucial links.
Stick to the 1000-characters limit because people have likely clicked on the video to watch it, not to read an essay.
Create a “contents page” with timestamps that help viewers find what they’re looking for. Let me explain it in more detail- You can include some points with the time duration so that people can know at which duration what information they'll be getting, so it makes easy for them to skip directly to their topic of interest.
Add links to relevant playlist- Add your previous videos in the cards and inform your viewers about that video in your current video so that if they be interested in that topic as well then they can watch it. You can also do the same in the description including the links of your previous videos in the current video description.
Include a few relevant hashtags. Be sure to follow YouTube’s hashtagging rules before you post.
YouTube Channel: https://www.youtube.com/c/BeerBicepsOfficial
3. Categorize your video
Once you upload a video, you can categorize it under "Advanced settings." Choosing a category is another way to group your video with similar content on YouTube so it winds up in different playlists and gains exposure to more viewers who identify with your audience.
Playlists are a great way to get people watching more of your content in one go. That’s because these collections are a little addicting. As soon as one video ends, the next begins.
Playlists also help with discoverability. Videos in a playlist are more likely to appear in YouTube's suggested video column. Plus, playlist titles are a great place to add keywords.
Key Points To Keep In Mind For Creating A Playlist:
On your channel page, group existing videos together under a common theme. This keeps viewers on your channel and not your competitor’s.
Collect videos from other relevant influencers or partners. This signals to your viewers that you’re “in the know” and encourages them to share your playlists.
4. Add Cards and End Screens
When you're watching a video, have you ever seen a small white, circular icon with an "i" in the center appear in the corner, or a translucent bar of text asking you to subscribe? Those are Cards.
"Preformatted notifications that appear on desktop and mobile which you can set up to promote your brand and other videos on your channel."
You can add up to five cards to a single video, and there are six types:
Channel cards that direct viewers to another channel.
Fan funding to ask your viewers to help support the creation of your video content.
Link cards, which direct viewers to an external site, approved crowdfunding platform, or an approved merchandise selling platform.
Poll cards, which pose a question to viewers and allow them to vote for a response.
End screens display similar information as cards, but as you may have guessed, they don't display until a video is over, and are a bit more visually detailed in nature. A good example is the overlay with a book image and a visual link to view more on the video below: