When you're thinking about the topic of your video, your first instinct might be to just go with your gut and talk about what you think would be interesting. This can work sometimes, but if you want to get more views on your videos, it's best to build them around a single keyword or topic.
Here are some reasons why this strategy works:
- You know exactly who you're targeting with that video
- You can optimize the title and description to rank for that keyword (or topic)
- You have a better chance of ranking in the top 10 results for that term or topic
The problem is, that a lot of people don't know how to find the right keyword or topic on which to base their videos. What they'll do instead is just add "Learn [insert keyword here]" or "How To [insert keyword here]" to their title, and then talk about whatever they want within the video. But that's not going to help you out very much at all... because there are millions of other people doing the same thing!
So what's the solution? Find a topic you want to talk about, and then take that topic and break it down into subtopics. Then do some research on each subtopic by typing it into.
When you're trying to get a lot of traffic from your videos, it's best to build them around one main keyword. That way you can optimize the content for that specific term and get more search traffic. For example, instead of making a video about how to change the oil in your car and using the keywords "how to change oil" in the title, description and tags, you should make your video about either one specific make and model of car or one kind of oil. That way you can use terms like "oil change for Honda Accord" or "best synthetic motor oil."
You'll have a much better chance of ranking well if you do this.
If you're creating video content, it's important to make sure that your videos are optimized for search. A great way to do this is to focus on one keyword or topic per video. This will help you keep your content organized and focused, and it will help the viewer understand what they should expect from your video.
For example, if you have a YouTube channel that focuses on DIY projects, instead of creating a video about "DIY Projects," which is too broad of a topic, you might create five separate videos about DIY shelving, DIY bookshelves, DIY storage bins, DIY planters and DIY tables. Then, when people search for "DIY projects," they will be able to find these helpful videos on specific topics that they'll be more likely to watch all the way through.
If you're wondering how to find keywords that are relevant to your audience and that are actually being searched for, check it out with our customer support manager. They'll be going to help you out with full SEO services.
The goal of YouTube optimization is to get views. So what? Well, more views lead to more subscribers, more subscribers lead to more channel authority, and more channel authority leads to the ability to rank for keywords you wouldn't have otherwise been able to rank for. Optimizing a video is really the same as optimizing a webpage. It's all about finding the right keyword and building your content around that keyword.
You should focus on one main keyword per video. As you can see from the screenshot below, I chose "video SEO" as my primary keyword for this video because it gets over 1,000 searches per month and is highly relevant to what I'm talking about in the video.
With video content, you can cover a wider range of topics under the umbrella of your brand. The best way to do this is by taking a single keyword and creating a series of videos around it. For example, if you're in the health and fitness industry, you could create separate YouTube channels for diet and nutrition, exercise, weight loss, etc. You don't necessarily have to have a separate channel for each keyword—you can create playlists or organize your videos in various ways on your main channel—but make sure that each video has its own topic that fits within the larger theme. This will help you expand your business across multiple topics over time.
When creating videos for your audience, it's important to keep in mind what type of viewer is watching. If you're targeting college-aged students, for example, then your videos should be educational and informative about topics relevant to them (think: student loans). But if you're targeting older people who are looking for ways to improve their health, then your videos should focus on topics such as fitness and nutrition.
Another thing to think about is how long people are likely to stay on your page after they've watched a video. This can really impact how effective your videos are at converting viewers into subscribers or customers
When creating a video, the first step is to decide what the video will be about. In this case, we chose "how to build a birdhouse." You'll want to make sure that your keyword/topic is not so broad that it's hard to rank it in search engines (the specific topic of "how to build a birdhouse" is probably just fine, but the keyword phrase "building a birdhouse" probably won't do so well). To figure out what you should use for your topic or keyword, start by brainstorming all the things you know about your product or service. Let's say we're selling a home security system.
We might write down things like security, wireless, motion sensors, alerts…etc. After you have a list of keywords and topics to choose from, go through them one at a time and ask yourself if it would make sense for someone who might be interested in buying your product/service to type this into Google when they're looking for more information? Or would they be likely searching for something else?
For example, "wireless" might not make much sense as a topic because it could be anything relating to wireless technology…and not necessarily home security systems. The benefit of keyword research is that you can find
You want your videos to be found by the people looking for them, right? Of course, you do. Well, keywords are what help viewers find your videos on search engines. Think of them as the words and phrases that describe the content.
For example, "how to train a dog," "dog training," and "potty training" are all keywords for a video in which an expert dog trainer shows viewers how to potty train their dogs.
Keywords give YouTube all the information it needs to place your videos in front of the people who are searching for them. Without keywords, YouTube has no idea what your video is about—and without a clear understanding of what your video is about, they can't recommend it to their users who are interested in that topic.
So how do you choose the right keywords? There's no point in including a bunch of random words in the title or tags just because they're popular search terms.
Why? Because if your video isn't actually relevant to those terms, then you're creating an unpleasant experience for viewers and as we've discussed before, a bad user experience can lead to low retention rates and poor engagement metrics.
So instead of guessing which terms might be popular (and risk frustrating potential viewers), take advantage of our free consultancy for the growth of your YouTube Channel.
