For your ad creatives, you can either use an existing video or create something new for a specific campaign.
The advantage of using an existing video is you can choose a clip you know has been effective in the past.
If a video has already gotten a lot of views and engagement organically, running paid ads can amplify your results.
On the flip side, creating a new video for your ads will allow you to create a more targeted piece of content that you have more control over. For instance, you can create an ad with a specific call-to-action at the end to direct viewers to a landing page or another video which will increase the viewer engagement and will also get you views, likes, comments & watch time.
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